Don't judge their cuteness by its cover—Southeast Asian VTubers are the new meta in streaming! Taking the form of adorable anime-inspired avatars, their arsenal of talents is only rivalled by their ability to seamlessly transition across multiple languages on stream. Effortlessly shifting from a bilingual Genshin Impact stream in one video to performing a Japanese song cover in the next, how has language allowed them to find a niche at the intersection of Southeast Asian and East Asian fan culture? We talk to these Vtubers about putting a regional spin on an internet phenomenon that originally started in Japan, engaging with a multilingual fanbase, and the storytelling that makes their virtual persona come to life.
QueenPushyCat is a bilingual variety VTuber Twitch streamer who hails from Singapore and is currently based in Japan. She primarily streams in English, but also switches to Mandarin Chinese for Taiwanese viewers & streamers and speaks Japanese for some Japanese audiences. Her content is diverse, ranging from playing Beat Saber to other varieties of games, and occasionally streaming IRL on the streets of Japan. QueenPushyCat’s channel is open to anyone from around the world, as long as you’re 18 years or older.
From Project Kavvaii, Mikazuki Mai is a witch hunter VTuber who streams a variety of content in YouTube including games, art, food and even singing. She is very passionate when it comes to discussing her interests and she is also known as a 'gremlin' by her audience. Her streams are mainly in English but in favor of her audience, she sometimes switches to Bahasa Malaysia to deliver local jokes that are more relatable.
Hailing from a family of strong witches thousands of years ago, Airi Gwynevere was caught and brought to present day world. Her strong physical qualities coupled with constant clumsiness leaves us with non-stop hilarious 'pon' content (just ask her about breaking her own window).
Felicia has worked in bookselling and publishing for over a decade. She is the Publisher at Difference Engine and also one half of the writing team behind the best-selling Sherlock Sam series of children’s books. She has her first published adult fantasy short story in Fish Eats Lion Redux and is working on a webcomic adaptation.